It’s hard to compare these two campaigns since they’re so completely different, but since I could make a rhyming title out of it, I figured I may as well try.
The first commercial below is from Virgin Mobile in an attempt to rebrand themselves from the “pay-as-you-go” phone to one that can stick with you throughout your life, no matter how crazy it gets. It’s a great commercial, and I love all the different scenarios it plays out; however, I’m wondering how the phone itself, with its late launch, will be able to compete with already established smartphone brands, especially the iPhone, Droid, and Blackberry. It seems that it’s most likely playing into the affordable-but-still-useful segment, where they’ll be contending against Boost Mobile, MetroPCS, and Go Phones. Either way, I can’t wait to see how the campaign plays out, and how effective it will turn out to be for them.
Next up, Nike’s new spot from the now-legendary Weiden + Kennedy. We all know the agency is amazing, and after its sweeping victories at Cannes last month, I can only assume they’ll keep doing the incredible work that’s gotten them as far as it has. In keeping with that is this commercial, featuring Lance Armstrong racing up a mountainside, driven by the voices of cancer survivors announcing their goals, hopes, and dreams. It’s a goosebump-inspiring spot, and you have to watch it to get the full impact.
