I have to admit, if I was a man, I’d be pretty conflicted by now.
AdAge’s Viral Video chart for this week shows an intense face-off between Old Spice’s “Man Your Man Could Smell Like” commercials, and a new campaign by Gillette called “Perfect Length.” What’s it about, you ask? Check out the videos below.
While the ads themselves aren’t incredibly well-made and don’t share the same copywriting genius that the Old Spice ads are famous for, they nevertheless play off of an integral part of human nature, and one that is increasingly becoming a double-entendre norm. Plus, they’re just entertaining. Over the last week, Gillette gained 123% in views of their campaign (up to 2,159,215 views) while Old Spice declined by 70% (to a mere 11,309,342 views). In today’s world of viral madness, no one can expect to be famous for long.
